As part of an overall rebranding initiative, California Laboratory Services needed to completely revamp their web and social media presence. Strata was selected to provide website content, design, development and ongoing SEO. 

SEO results have been impressive. As of Q2, 2019:

• Organic traffic is up 37% compared to the same period last year.

• Google is ranking 9 core search terms (up from 7) onto its 1st search results page.

• Bing is ranking 15 core search terms (up from 9) onto its 1st search results page.

• The website has several rankings in the top 6 for analytical/environmental testing related phrases coupled with California.

• One year prior, the site had 12 page-1 rankings (Apr 2018). There are now 102 page-1 rankings for terms we check on Google and Bing.

Strata worked in collaboration with ThirdRail on integrating the brand into the web assets, and Octain for content development and architecture. The new site coveys a high level of expertise and personalization, as well as the credibility that a scientific organization must have.